8:30-9:00 Coffee and Networking

 9:00-9:10 Welcome from the Chair - Ajit Jaokar, President - futuretext

9:10-9:40 Keynote: AT&T Perspective on the Mobile Web

The mobile Web paradigm has finally shifted from portal to platform. It has moved from WAP-driven "Scores and news" to social networking; widgets and applications; open stacks, source code and protocols; more sophisticated devices and HTML browsers. Carriers are adapting to this sea change and harnessing the surging power of the connected lifestyle. What are the Carrier challenges? Choices? Risks/ What does the future of the mobile Web hold? and more importantly, how does the customer win

9:40-10:20 SuperSession – Socialize, Mobilize, Monetize – Mobile Social Networks

We have gathered the leaders of the top mobile social networks and enablers from around the world to discuss this phenomenal growth area of the mobile web. Mobile players must recognize and embrace social networking properly by taking the extra steps necessary to deeply integrate it into the mobile experience to provide consumers with a very simple and transparent encounter.

·          What are the drivers of mobile communities?

·          What are the most attractive services?

·          Monetizing mobile communities

·          Increasing usage rates

10:20-10:40 Scaling the Mobile Internet Without Breaking the Bank!  

In this presentation, we discuss how operators can take full advantage of intelligent IP to cost-effectively scale their infrastructure, deliver integrated user experience, and create new and profitable business models. We shall provide examples in these areas from 3G and WiMAX operators around the world and share best practices that you can apply in your business.

Kurt Rosenthal, Market Manager Service Provider Mobility - Cisco  

10:40 - 11:10 Maximize Your Conversion Rates, A Masterclass in the Art of Mobile Measurement

This interactive session incorporates two parts: first, a high speed, high bandwidth tutorial on how to instrument a mobile web site to record accurate and complete mobile user data and mobile marketing analytics.

Secondly, an audience-led demonstration that will show, live, the results of audience members accessing a mobile web site across a range of handsets and internet connections, tracking individual user behavior and reporting real-time conversion rate analysis.

Ray will also cover who is using the mobile web and why? What services are mobile web consumers finding the most valuable and what are the fastest growing area of the mobile web?

Ray Anderson, CEO – Bango

11:10 -12:00 Feature–A Conversation with Brandon Lucas of BET Mobile, Joe Lalley of MTV Networks and Rob Gelick of CBS 

We are proud to feature three of the world’s largest entertainment brands in this featured session. Brandon, Joe and Rob will discuss the commitment to making their brands and content available on the mobile web as well as SMS and advertising programs, mobile applications and building partnerships.

 12:00 Lunch (please note that lunch is not provided at this event) 

1:00-1:50 SuperSession Discussion – Mobile Web Advertising Today and Tomorrow

The mobile channel is quickly becoming one of advertisings fastest growing areas. This panel of experts will discuss all aspects of this potential billion dollar market today and for the future. Key drivers, costs involved, industry challenges and guidelines as well as:

·          Creating brand awareness via the mobile

·          Tying your campaign to your mobile site

·          Voice Search

·          Developing customized campaigns to engage your target audience

·          Worldwide demographics and statistics

·          Branding vs Direct response

·          Analytics

1:50-2:20 Mobile Web vs. Mobile Apps

Ajit Jaokar, President – futuretext  

2:20-3:00 Panel Session: Mobile Search and Discovery

Consumers want to get the relevant answers that they are looking for fast and efficiently. This key session will focus on the latest developments in mobile search, its limitations as well advantages to the fixed internet including defining mobile search and its differences to PC based search and factors that make a successful search experience, profitable business models, delivering personalized and relevant information. We will also discuss applications that allow users to discover the most relevant information based on their location and preferences, as well as learns your likes and dislikes through behavior and user feedback and using that information to prioritize recommended retailers, restaurants and attractions.

3:00-3:20 Networking Break

3:20-3:40  Widgets, App Stores and the Mobile Application Ecosystem

In this presentation, Jeff Yee of Volantis Systems will provide an overview of the roles of all the different players in the mobile application ecosystem, from content partners and operators/service providers to subscribers and even their specific handset. He will further explain the essential components of mobile web development Including Widgets, App stores and Storefronts.

Jeff Yee, Director of Worldwide Business - Volantis

3:40-4:00 Re-introducing the Browser Platform for Mobile

When it comes to web application platforms; developers, operators and handset manufacturers are experiencing ever increasing complexity and costs.

Even Google has publicly stated they don't have the time or money to develop mobile web applications for the existing mobile operating platforms in the market today.

Satterthwaite will present the increasingly popular alternative of using the browser platform as the default platform for mobile web applications.

Roy Satterthwaite, VP Americas- Opera

4:00-4:30 Connect with Mobile Consumers and Keep Them Coming Back

Mark Caron, will draw on his vast experience in engaging mobile subscribers as a founder of Omnipoint Communications and founder/CEO of MobileSpring/Ztango, to address techniques and strategies that content companies can deploy to achieve more significant and consistent communication with consumers. The following will also be covered:

·          What is missing from today’s mobile content experience?

·          Are smartphone users the only market that matters?

·          What is the true market for fast, compelling mobile content?

·          What techniques can be deployed to serve up content quickly?

·          How can I profit from these interactions?

Mark Caron, Founder and CEO, Snac

4:30-5:00 - Mobile Web Security: A Moving Target

The day when everyone has a PC in their pocket has arrived and developers are rushing to create mobile applications to meet demand. These engineers are caught between the expectations of their users and the unique technical challenges of building applications for the mobile platform. Crippled mobile browsers, claustrophobic interfaces, limited memory and CPU, multiple security models, and an always on network create a daunting security challenge. Knowing the risks and how to respond to them is the only hope for creating a secure experience for your mobile users.

In this talk we will discuss the common security mistakes made by developers of mobile web applications, and how common web vulnerabilities and protections are changed in the mobile web paradigm.  We will cover authentication issues, fraud detection and prevention, and the specific security concerns raised by mobile browser technologies.  The session will conclude with a comparison of the security properties of thick and thin mobile applications, and a discussion of how security needs should guide the choices of organizations looking to support mobile users. 

Alex Stamos, CEO ISEC Partners