11:00 Welcome and Opening Remarks

Ajit Jaokar, President-futuretext

11:05 Deploying Your iPhone Applications; Lessons from the Trenches

Fifty Million iPhone and iPod touches, Two Billion Downloads ... the iPhone App store looks great.  The harsh reality that there are over 75,000 applications competing in this market.  The sad truth? Most paid apps will lose money.  With fifteen of our own apps in the store, four of which have been featured by Apple, we have learned a good deal about the App Store and how to market your app successfully to the iPhone and iPod touch user.  Success begins at the start, with a clear understanding of what works on the iPhone and what it takes to get Apple to notice your App.  I'll share the stories of success and failure from our and other's efforts.

William Volk, CEO-PlayScreen

11:30 LG’s Appstore Strategy

JInwon Lee,Connectivity Part lead / C&S Gr. / Global Product Planning Team

12:00 The Orange Application Store

In this session, we will explore the mobile application store landscape in general, and focus on valuable insights Distimo has gained from the Apple App Store, Google's Android Market and BlackBerry's App World. Remco will share with you interesting statistics that have been gathered from these stores, not only on an individual app store level, but across all stores as well.

Chetan Sharma - CEO - Chetan Sharma Consulting

1:10  Network Break

1:30 Web Applications and Widgets vs. Native Apps in the App Store

In recent times, web applications and widgets have started to gain great credibility by enabling services to be deployed to the huge base of Internet users regardless of the Operating System that their PC uses or the browser which the user wishes to choose. Services such as Facebook, Flickr and Google Maps have relied upon the fact that the service can be ubiquitous. In bringing the web application to the mobile device, there are new challenges. Firstly to enable access from the application to mobile device specific features. Secondly, it is almost impossible for a user to understand the difference between a web application, a native application or a widget.

The presentation discusses the issues surrounding the way in which web applications and widgets will start to become available to mobile users in the coming months and years and the potential for differentiation based around the potential market for these applications versus native applications which may work on only one platform and might be available through one application store.

2:00 The New App Economy: Building Your Mobile App Strategy

Mike Merril, CEO-Smart Phone Technologies

2:30 App End Game not Cracked Yet by Service Providers –  Evolving into the  “Smart Network Operator”

The new purveyors of consumer online experiences are the likes of Google, Nokia and Apple that offer users innovative was to communicate, share, and store content across any media. To keep pace with these players, service providers like Orange, O2 and Vodafone have sought to engage third party developers or otherwise pursued an application store strategy of sorts.  But direct revenue and even user traction generated by application stores is not enough to justify the technology upgrade required to successfully collaborate with the developer community. Key to service providers’ ability to capitalize on third party enablement is a solid business case built around their core assets. Service providers have unique assets like location information, messaging capabilities and user profiling data that can be exposed as web services to third parties, or ‘mashed up’ with other web services, to create meaningful user experiences and new revenue streams. To remain relevant in the new digital economy and to maintain their influence over the customer experience,  service providers must be prepared to enter new “Telco 2.0” business models focused on  exposing their core assets to attract partners and developers that can foster innovation.

Imagine a communication experience, for example in which service providers capabilities support a universal inbox widget, containing all forms of messaging: SMS, Voice, Video, email, social networks messaging and more. This universal inbox is available on any media: TV, Web, Gaming console and of course, mobile devices. The same level of connectivity and ‘mashup innovation’ can be applied to gaming, shopping or any other theme of offering.

Mike Lurye - Amdocs Intractive

3:00 - A Carrier Perspective-What Makes a good App?

Rob Riordan, EVP and Director of Corporate Development, Nsight

3:30 Open vs. Close Appstores                    

4:00 How to Make Content and Applications Available to Multiple Devices and Consumers Globally

Consumers globally are looking to gain access to unique content and applications for their mobile devices to make their daily lives easier, serve as a source of entertainment or etc. With that demand, it leaves an enormous opportunity for developers and content owners to create content that will reach billions of consumers globally. However, in order to reach that audience they need to create applications that can be easily accessed and utilized on a number of devices, despite the form factor. Nokia's George Linardos will discuss how developers or content partners can reach millions of consumers in a number of countries.

4:30 Panel: The Investor Perspective - Mobile Applications - How to Make Money. 

Presented by

We have gathered top industry experts together to discuss the bottom line "How do I make money with mobile applications"?  Each panelist has extensive experience in the development, deployment marketing and monitization of mobile apps.

This will be a general discussion session and then opened up to the floor to answer all you questions.

Ajit Jaokar, President-futuretext

Chetan Sharma, CEO-Chetan Sharma Consulting

Jouko Ahvenainen, Founder-Grow VC International

Kunal Gupta, CEO Polar Mobile

Tarang Shah, Investment Associate - SoftBank Capital