Partner Event

The mobile web has created quite a buzz over the last few years and a lot of expectation has been placed on this next multi-billion dollar opportunity. According to Juniper Research the Mobile Web 2.0 market will be worth $22.4 billion in 2013 up from today's $5.5 Billion, this will be driven by user generated content and social networking.

This is underscored by a recent study released by Opera Software which shows some parts of the world that are experiencing explosive growth in mobile web use. The study shows that mobile social networks dominate usage revealing almost 40% of traffic worldwide is to social networks. Some countries, like the United States, South Africa and Indonesia, see "social web" usage rates of over 60%!!

Covering:

• Who Is using the Mobile Web and Why?
• Strengths and weaknesses of the mobile web
• Who and what will drive the next generation of the mobile web?
• The most sustainable business models
• What is the cost? What is the expected ROI?
• Who's investing in the mobile web?
• Mobile Social Networks, the explosive growth area of the mobile web
• Mobile browsers - what's out there and what's on the horizon
• Mobile web advertising: The next big opportunity
• Enhancing the user experience through effective design
• Examining the hot mobile web 2.0 applications
• Mobile retail purchasing, billing
• Mobile Search optimization
• Infotainment: Marketing and monetizing mobile information and entertainment services
• Operator Strategies, solutions and services that enable ease of use and drive traffic 
• Legal and regulatory issues
• The iPhone factor
• Operator guidelines